It’s convenient and helps buyers build trust and feel more connected to businesses. Olga Gordon: People prefer messaging over other communication channels. Demand Gen Report sat down with Olga Gordon, Product Marketing Manager for Messenger, to learn more about how this engagement channel can help B2B businesses.ĭemand Gen Report: With so many channels of engagement available to sales teams and buyers, how do messaging platforms compete and differentiate from other experiences such as email, phone and chatbots?
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